Wal-Mart Stores Inc. - Success Strategies in Recessionary Environment
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Case Details:
Case Code : BSTR335
Case Length : 20 Pages
Period : 2005-09
Pub Date : 2009
Teaching Note :Not Available
Organization : Wal-Mart Stores Inc.
Industry : Retail
Countries : US
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Background Note
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Wal-Mart was started by Sam Walton (Sam) in 1945 in Arkansas after he studied in detail the need for a discount chain in the US. It began as Walton's Five and Dime store, also popularly known as a variety store. In the year 1946, his brother James Walton started a similar store in Missouri...
How Wal-Mart Bucked the Trend
With the onset of the recession in the US, affluent shoppers began shopping at Wal-Mart. At the same time, lower income and middle income shoppers, who had been regular at Wal-Mart, were not impacted much by the significant fall in the stock and mortgage markets...
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The Challenges
Critics believed that the recession in the US economy would also affect Wal-Mart adversely in the near future. They felt that the recession had first hit higher income class consumers and would also affect middle and lower income class consumers in due course...
Exhibits
Exhibit I: Financial Statement of Wal-Mart Stores Inc. (JANUARY 31, 2000 -
JANUARY 31, 2009)
Exhibit II: Net Sales and Income of Wal-Mart (2000-09)
Exhibit III: Wal-Mart's Stock Price (January 2007 - April 2009)
Exhibit IV: Recession in the US - Origins and Impact
Exhibit V: Impact of Recession on the US Retail Industry
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